Home | Auro's Work over the years

With 20+ years leading transformation in design, my career centers on elevating user experience for embedded UIs, complex enterprise products, and digital platforms. My strength lies in defining and executing UX and product strategies that deliver business and customer impact, always bridging user needs with organizational goals.

As a design leader, I’ve shaped vision, culture, and outcomes at global scale—mentoring multidisciplinary teams, championing design thinking, and building collaborative environments for continuous innovation. My leadership spans pivotal roles such as Head of Design, UX Director, Principal Designer, and Center of Excellence Lead, each focused on crafting accessible, meaningful, and measurable solutions for enterprise, healthcare, finance, telecommunications, and retail banking domains.

I thrive where design meets technology—guiding organizations like Broadcom, Philips, Tata Elxsi, Human Factors International, FROG Design, L&T Technology Services, and Moonraft to prioritize human-centered principles. If you’re passionate about design leadership, innovation, or digital transformation, I welcome the opportunity to connect and share insights on building future-ready experiences.